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Reflecting on my 4th Year In Business: Top Highlights and Lessons Learned

Four years and one month  . . . this is how long I’ve been running my content marketing business.  I’ve now been working for myself longer than any individual job I’ve ever had.  When I went out on my...

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My Theme for 2023 – Level Up

For the past 9 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. Last year, my word was Adventure.For 2023, my theme is Level Up. In December,...

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How to Write a Great B2B Blog Post Intro

One would imagine that blog post introductions need to be tighter, more interesting, and more relevant to the reader. Instead, most intros sound like college research papers—dry, generic, and...

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My process for ghostwriting thought leadership content

Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!)   In my experience, most...

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The No-Fluff Founders’ Guide: How to Avoid 8 Content Marketing Traps

I’ve partnered with close to a hundred companies in the last decade, and these are some common traps that I see founders run into when they are ramping up their content marketing efforts. Problem:...

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Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned

1,825 days.  Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any...

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My Theme for 2024 – Sustainable

One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned...

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Reflecting on my 6th year In business

After six years of running my business, I’ve realized I thrive in environments where I can take ownership and drive impact. In a large corporate role, I probably wouldn’t last a week for taking too...

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